Our thought leadership strategy

Our thought leadership strategy

Developing Thought Leadership

At 3Sixty and Healthcare Venues we love thought leadership that can have a positive impact on the healthcare meetings eco-system. 

If you have a blog, white paper, or other content that can help create debate or provide a few answers to the challenges we all face then let us know. We can’t promise to support everything .. but we’ll try our best! 

We are also enthusiastic to support the development of content from our position as independent experts. We can provide observations or lengthier contributions if they fall within our interests and experiences. 

The type of topics that complement our knowledge base are: 

  • Development of meeting models
  • Creating peer partnerships 
  • Thoughts leadership: development of HCP educational journeys through meeting interactions 
  • Research; HCP trends, new meeting models
  • How meeting data can drive good decision making   
  • Meeting case studies 
  • Procurement of meeting solutions post-pandemic 

You can contact us via LinkedIn or the contacts us page on this website. 

3Sixty Explained

3Sixty Explained

About 3Sixty

We have a lot to say about 3Sixty and its explosive growth in the last two years. We have been honoured to collaborate with all actors in the healthcare meetings eco-system in developing strategies to deal with the changes brought about by the COVID pandemic.

We believe that there has never been a better time to be smarter, to seize the numerous opportunities in the evolving meetings marketplace.

Face-to-face, virtual, invest, divest, and everything in between are all on the table right now, a complex matrix of strategic and tactical decisions that must be made in order for your success to be realised.

That is what 3Sixty is all about: navigating your Matrix to become the most successful version of yourself.

Our New Website

Our New Website

“Mastering the Meetings Matrix”

When Warner Brothers imagined a return to the Matrix film series little did they know that they would be up against the power house (cough) that is 3Sixty Event Consulting …..

Why, read on …..

In 2019 we interrogated our vision, values, and ambitions and felt it was necessary to bring a clear personality to our meetings consultancy and compliance solutions.

Many flipcharts and post-it notes later (remember those) we found our destination.

“Mastering the Meetings Matrix” 

We felt that this single statement, represented by our lady with the VR goggles, circled all our activities linking vision and insight with the navigation of the matrix of challenges you tackle every day. This is the value we bring to the individuals and organisations with whom we work: experienced (old) heads who, with a soft touch and tougher one when required, guide people and organisations to a position where they can effectively identify, then manage their challenges and opportunities.  The goal? to emerge in a far better place than ever before.

“We support you manage your matrix of challenges and opportunities”

Early in 2020, we witnessed a surge in demand for our consulting services. Stakeholders from throughout the healthcare meetings eco-system, including corporate organisations, venues, medical societies, and agencies, realised they needed to reinvent their business when their strategic plans were ripped apart in a matter of weeks. Major decisions needed to be made and the creation of a new strategy to maximise the opportunity that the new meetings eco-system was presenting. Their own matrix had changed, and it had done so quickly.

As we applied our consultative solutions it became clear that our support was not only aligned to strategic decision making but also one of connectivity .. when supporting Company A we realised there was a mutual benefit to Company B and so on. Partnerships were now a much more credible strategy than pre-pandemic. For us our network could facilitate these partnership conversations.

So along with the help of Warner Brothers (thanks guys fantastic timing) a 2-year time period and the effects of a global pandemic we have merged our consultancy and healthcare venue solutions into one on-line presence.

New Healthcare Venues Q1, 2022

New Healthcare Venues Q1, 2022

After almost two and a half years of development we’re into the final moves of the refresh of Healthcare-Venues.com. You can see the work in progress on this website and short video below.

  1. We have simplified our compliance assessments
  2. Developed a broader 12 level index to replace our traffic light system
  3. Integrated a deeper level of information, relevant when considering a meeting location
  4. Focused on the needs of meeting planners and bookers
  5. With a tool that allows you to self-evaluate any venue if not represented on our platform

And much more of course !

Take a look at the video or visit our website to read more about the venue Index and how the new site will shape up in Q1, 2022.

“Its time to get back to the business of meetings !”

 

Venue Healthcare Champion – July Quarterly Webinar

Venue Healthcare Champion – July Quarterly Webinar

A great success as our poll shows.

  • 100% of the participants felt that the content was interesting.
  • 93% felt that the content was relevant to them.
  • 37% expected to make immediate changes to their business based on the content.

A few of the topics covered:

  • How a compliance officer applied perception in assessing meeting compliance scenarios.
  • The impact of websites on venue and destination selection.
  • Do seasonal factors affect venue and destination selection.
  • What can a destination or venue do if they face a compliance issue with a meeting. What type of meeting venues are difficult to approve.
  • How congresses are assessed as being appropriate for industry support. Could other meeting types be formally assessed as congresses are now.

Webinars are part of the venue healthcare champion training programme. To join the programme contact: [email protected]