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Educational visits are brilliant … one of our favorite interactions. Education and a bit of fun in a package. Bringing meetings partners together in a high-value engagement.
Read more from the stakeholders…..
Ken Carter, Client Services Director at Activate hosted Simon Beard of Healthcare-Venues.com and Patrick Brady of Park Plaza Hotels to roll out one of our Educational Visits. During the session, we shared recent “compliance” changes and used case studies to understand the perceptions and actions when considering compliance for meetings and events.
Format: in-person
Duration: 2 hours
Thank you Simon & Patrick for taking the time to come and visit us. We really appreciated the insight and learning gained from the compliance training and the updates on Park Plaza Hotels – and yes, it was a lot of fun!
It was great to be back in the Activate Events office with Healthcare Venues. The interactive sessions that Simon runs are a great and unique way of building rapport with our clients, whilst developing our knowledge of compliance and how it’s applied in the pharmaceutical events world
These sessions are all about ROI. Refresher training for the experienced and baseline training for those new to meeting compliance. Sponsors engage with their clients through a shared learning experience and we all have fun being part of it
Want to hear more about our Educational Visits and how they can help your business contact us for more information.
We are not an agency with ready-made answers. Instead, we are a team of professional event strategists and planners who know better, who care, and who try harder than most. Together, we design experiences from concept to implementation. It is fair to say that we have a genuine ‘go above and beyond customer service ethos, but we are also a hugely unassuming organisation. This mentality fuels our hunger to be the best, and thus serves you as well as us. It is why we apply an almost forensic attention to detail in our proposals and the execution of our events. It is why we are agile, anticipating potential obstacles and diffusing them before they turn into real problems.
Park Plaza hotels offer contemporary-styled hotels, focusing on meetings and events in flagship properties located in city centre locations.
Whether you’re a corporate healthcare organisation, an agency, meeting venue, destination or medical society, we’re the independent, intelligent connection you’ve been looking for to navigate the complexities of the healthcare meetings sector. Our experts will help you master the healthcare meetings matrix, linking you with the movers and shakers of the sector, collaborating on best practice, sharing cutting-edge thinking, and providing expert strategy support and training in compliance, meeting design and delivery. Bringing healthcare meeting communities together in an interactive eco-system of best practice, and better healthcare meetings throughout the product lifecycle.
Healthcare Venues is an innovative meeting planning solution for meetings and events in the healthcare sector. Use the venue’s rigorous, independent compliance assessment for meeting approvals, work with trained specialists when planning your meetings, and consider the venue’s capabilities for meetings specifically for the healthcare sector.
We are delighted to announce a partnership between Healthcare Venues and PR Medical Events, who will contribute their healthcare sector knowledge of the global medical congress environment, to the platform’s new venue compliance index and tools for corporate compliance specialists and meeting planners. The index, and broader platform benefits will be integrated into PR Medical Events’ compliance process to support their clients when selecting code appropriate venues. The upgraded Healthcare Venues solutions will be launched in Q3, 2022
PR Medical Events, is a fast-growing agency providing accommodation and group travel and logistical solutions for worldwide medical congresses and conferences.
PR Medical Events are a team of multi-cultural, passionate, and creative event professionals who understand the value of brand equity providing Quality Group Travel Services to Worldwide Medical Congresses.
Our professional relationships with reliable partners, suppliers, agencies, and hotels, allow us to provide pharmaceutical companies, doctors, pharmacists, agencies, and business delegates full destination management services.
We understand that your event must be considered a success by any measure and we manage every detail to provide unforgettable experiences.
PRM maintains a strong position as a “provider of choice” by orchestrating events flawlessly and ensuring our client objectives are met in a profitable and memorable way.
We understand our clientele’s needs, that is why every single group has dedicated coordinators that can be reached at any time, before and on-site, to ensure that any of your queries and all of our services are delivered in the personal and professional manner which set us apart.
The guidance, focused on medical society virtual / hybrid meetings can be seen here in more detail with a Q&A document here.
3Sixty thoughts:
More very welcome guidance upgraded since the 2020 issue now including Hybrid meetings which are expected, by industry and societies, to be the dominant form of “congress” moving forward.
What caught our eye?
1. The new (ish) IFPMA ethos was reinforced in the document. Why do we think this is important? Well, the Ethos outlines a code based not solely on rules but one framed in; integrity, values and principles. The result? more subjective decision making o identify is something the right thing to do! If your organisation has not already defined how this impacts the part you play in the creation and planning of meetings and ensured your teams are ready then you’re behind the game …
2. Guidance is applied to international meetings, defined as medical associations/societies involving HCPs from multiple countries. National meetings are not “in-scope” we tend to use the Congress Vetting System (CVS) criteria when determining what is a national and international medical society meeting.
3. The code (international, regional or national) still applies even if they were written with in-person meetings in mind. Note sections on an events educational value, medicine promotion, certification (see ABPI clause 8 to see how the UK handles this), destination and venue selection in the case of in-person formats as a few examples of how to still apply the code. Reminder, every meeting supported by industry must include a written rationale outlining the reason industry is supporting a meeting in the rush to plan the tactic this can be overlooked.
4. The route to apply the right code and label to a meeting has been strengthened, reminding industry not to rely on medical societies / congresses to determine the applicable code to a meeting but to take that into their own hands. This is another reason why there should be a stronger link during planning between medical societies, industry and PCO’s pooling knowledge and communicating as a collective how the code applies to meetings.
events One of the significant features of healthcare and life science regulation is the need of those business partners, not directly guided by the code, to recognise that the code in a collateral way may impact them.
One such example is the vetting or assessment of independent Medical Society congress activities using metrics derived from the code.
Back story
For a number of years congresses have been vetted or assessed if you prefer, via independent solutions and platforms by both European trade / industry / regulatory bodies.
Medical devices – MedTech Europe, Platform: CVS
Healthcare and life sciences (pharma) – EFPIA, Platform: e4ethics
Criteria differed between both organisations with some common threads.
What’s different?
Since 01 January 2022
The MedTech Europe (cvs) and EFPIA (e4ethics) platforms have now merged to be focus applications through the MedTech Europe platform.
MedTech Europe Application Website
So, what does this mean in more tangible terms?
The type of Events qualifying for review will remain different
On the other hand, within the CVS, international Events need to be reviewed when they are taking place within the MedTech Europe geographical scope. This includes:
How do I learn more about the vetting / assessment solutions?
Information on MedTech Europe, CVS approach: Link
Information on EFPA, e4ethics approach: Link
Note: the comments within this bog post are those of 3Sity Event Consulting – we recommend viewing the links provided before using this information to execute any business decisions.
At 3Sixty, Betsy was more than an expert in meetings strategy—she was a beacon of kindness, professionalism, and fierce pride in the work she did. Her expertise in the healthcare sector and deep understanding of the US meetings matrix helped shape our success on an international scale. Betsy had over 30 years of experience in meeting and trade show management, hotel sales, and procurement, but her passion for advancing the industry went beyond any résumé. She was a pioneer, developing one of the earliest Strategic Meetings Management (SMM) programs for the world’s largest biotech company and creating venue compliance processes for the PhRMA guidelines.
Betsy was never content to simply follow; she led by example. She set up her own consultancy in 2007, sharing her wealth of knowledge through countless articles, presentations, and educational programs. Her influence reached across America, Europe, and Asia, where she championed the importance of meetings and, most importantly, the people behind them. Her unwavering enthusiasm and commitment touched everyone who had the privilege of working with her. Betsy brought not just expertise, but also warmth and generosity, creating lasting bonds with colleagues and clients alike.
This page will remain as a tribute to Betsy’s incredible character and her tireless work to advance the meetings industry. She may no longer be with us in person, but her spirit, her passion, and her extraordinary contributions will continue to inspire us all. Rest in peace, Betsy.
Mark’s career has seen him master a number of operational roles to become Director of global event management company World Events (now Ashfield Meetings), then Head of Global Events for F. Hoffmann La Roche where he established global compliance guidelines and the integration of 35 markets into a centralised solution.
More recently he worked with Grass Roots to create an aligned international multi-market offer for meetings and events, before becoming Director of 3Sixty Event Consulting and founding our independent venue compliance index healthcare-venues.com. When he’s not deeply involved in developing our own strategic and collaborative offering he is also an expert advisor to Plenum, a peer-to-peer networking group, through which he passionately contributes to the global dialogue around Healthcare meetings and events.
His consultancy experience has given him unrivalled industry insight into strategic meetings management, future trends and HCP engagement.
Simon is a specialist in Healthcare Sector meetings, with a finely tuned understanding of successful events across the product lifecycle. He has supported numerous top-level Healthcare and Life Science companies in developing clinical programmes, coordinating launch activities, and delivering engagement-driven meetings for internal and external audiences.
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