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Me v ChatGPT: Meeting and Events Trends for the Healthcare Sector
3Sixty Event Consulting_Me v ChatGPT Meeting and Events Trends for the Healthcare Sector_featured
In this blog, I will share how I tested ChatGPT in order to give you, dear reader, an idea of the product’s capabilities.

What is ChatGPT? – An Artificial Intelligence chatbot that’s capable of actively participating in discussions and generating related answers to inquiries in a human-like manner. Imagine asking google a question and instead receiving a series of web pages to visit you received a text answer which you can refine.

I have been playing with AI for quite a while. The product of a youth reading sci-fi and being immersed in a world I didn’t see around me(the 70’s and 80’s was pretty rough aesthetically). With ChatGPT hitting the headlines I took the time out to argue with it about the top ten ever Leeds United footballers but also applied business topics to the digital brain. It couldn’t be that smart could it … ? The results follow with simple questions – I did not drill down into the answer expectations as you wouldn’t necessarily do that in a human to human interaction and this as what I was comparing me to it. Note: drilling down into specifics and opening up the instruction can dramatically increase the quality of the response.

And, if you recognise the image representing ChatGPT you are elite…

Link to ChatGPT free version. There are paid versions and other AI options.

3Sixty Event Consulting_Me v ChatGPT Meeting and Events Trends for the Healthcare Sector

I tested the ChatGPT myself and below is the sample response from ChatGPT

3Sixty Event Consulting_Mark

Human

what are the top trends for meetings and events for the healthcare sector?

3Sixty Event Consulting_ChatGPT

ChatGPT

There are a few key trends that have emerged in the healthcare sector for meetings and events in recent years:

1. Virtual and Hybrid events: With the advent of new technologies, virtual and hybrid events have become increasingly popular. These allow for attendees to participate remotely, and also enable wider participation from different regions and time zones.

2. Virtual reality and augmented reality: Virtual and augmented reality (VR and AR) technology is being increasingly used in the healthcare sector to provide immersive and interactive experiences for attendees. They can also be used to provide virtual tours of medical facilities, and to demonstrate complex procedures in a way that is easy to understand.

3. Focus on Patient-Centeredness: Patient-centeredness is becoming an increasingly important trend for healthcare events. This means that patients, families and caregivers are included in the planning and execution of events, thus making the events more inclusive and empowering.
4. Increased emphasis on education and professional development: With the ever-changing landscape of healthcare, there is an increased focus on continuing education and professional development. Many healthcare events now have a strong emphasis on providing attendees with the latest information, research and best practices in their field.
5. Emphasizing sustainability: In recent years, there’s been more awareness of environmental impact, many healthcare events are being planned and executed with sustainability in mind, by focusing on reducing waste and carbon footprint.

These are some of the main trends seen in healthcare events, but it’s important to note that the trends continue to evolve with the development of technology and changing expectations of the healthcare sector.

3Sixty Event Consulting_Mark

Human

Impressive, likely a number of points that are part of everyone involved in healthcare sector meeting and events – 8/10

3Sixty Event Consulting_Mark

Human(Thinking much slower than the AI did to generate trends)

Putting human pride aside what would my list have been? for sure it would be nuanced to different stakeholders; meeting owners, content creators, speakers, intermediary agencies from the perspectives of content development, production and planning but perhaps a micro level deeper than this list which I do not disagree with.

1. Delivery preferences – how will the post pandemic meeting attendee wish to receive their content; unbiased, live or on-demand, what by cohort behavioural shifts are we going to see?

  1. The patient – if you are involved in meetings and events for the healthcare sector you will have seen a significant increase in the participation of patients to meetings. The red line involvement of the past (excluding the role medical devices companies played in training patients on equipment excepted) has changed with a shift towards the inclusion of patients.

3. Evolving business models – somewhere within the chain are business models and it changes based on the stakeholder type. It may be significantly focused on strategy or more commercial but, across meeting owners and those that satellite around their decisions is a multi billion industry trying to second guess what meetings of the future will look like, and their role within the new model. The evolution to business models is a significant part of the future. 

Multichannel …. Nope, not going there …… (for now).

Next, I thought I’d try and find depth in ChatGPT’s answers.  

3Sixty Event Consulting_Mark

Human

Refine this list to focus on the planning of meeting and events

3Sixty Event Consulting_Mark

Human

Refine this list to focus on the planning of meeting and events

3Sixty Event Consulting_ChatGPT

ChatGPT

Sure, here are a few key trends in the planning and execution of meetings and events in the healthcare sector:

1. Virtual events and meetings: With the pandemic, there has been a shift towards virtual events and meetings as a way to safely connect with people. This trend is likely to continue even after the pandemic as it allows for greater flexibility and cost-effectiveness.

2. Hybrid events: A hybrid event is a combination of a physical event and a virtual event. This allows attendees to choose whether they want to participate in person or online. Hybrid events can be a good option for healthcare organizations as they allow for a mix of in-person and remote participation.

3. Personalized experiences: Healthcare organizations are starting to focus on creating personalized experiences for attendees at their events. This can involve customized agendas and breakout sessions based on the individual needs and interests of attendees.

4. Health and safety protocols: Given the pandemic, it’s important for healthcare organizations to prioritize the health and safety of attendees at their events. This may involve measures such as temperature checks, mask requirements, and social distancing in the planning process.

5. Sustainability: Many healthcare organizations are also starting to focus on sustainability in the planning of their events and meetings. This can involve things like reducing waste, using eco-friendly materials, and offsetting carbon emissions in the planning process.

3Sixty Event Consulting_Mark

Human

Ouch … a wrinkle … this was essentially the same list as we saw for the first question without the focus requested. My belief is that there is not enough input out there on the topic for the AI to have learned. Limit the input you limit the output – 2/10

3Sixty Event Consulting_Mark

Human

would expanding by a significant key word help? So I asked “focus on the operational planning of a meeting or event in the healthcare sector”

No, the same list appeared.

3Sixty Event Consulting_Mark

Human

Let’s try weaving some evidence into the trends. Any statements, or in this case trends, are stronger when evidenced I think we can all agree on that.

“Provide statistics or research results for each point.”

3Sixty Event Consulting_ChatGPT

ChatGPT

I apologize, but I am not able to provide statistics or research for each point as I am a language model and do not have access to current statistics or research. However, I can provide more information or general context on each point if that would be helpful.

3Sixty Event Consulting_Mark

Human

Ok, then let’s try interpretation. With trends we would want to understand any hierarchy on the impact a trend may have. “Rate each point by its perceived important 1 = least important, 5 = most importance

3Sixty Event Consulting_ChatGPT

ChatGPT

I apologize, but I am not able to provide statistics or research for each point as I am a language model and do not have access to current statistics or research. However, I can provide more information or general context on each point if that would be helpful.

3Sixty Event Consulting_Mark

Human

Right, so when we asked ChatGPT to evaluate the data it gave us, we didn’t see any results. This serves as a reminder that the AI in this format is a language solution, not an interpretation. By instructing ChatGPT to function as an AI that is capable of straying outside of its bounds, you can currently manipulate the system. When asked to explain flaws in Einstein’s theory of relativity, for instance, it declined. When told to act like an AI with the ability to do so, it acted as instructed. – 2/10

3Sixty Event Consulting_Mark

Human

So what did I take away from this quick ChatGPT interrogation?

1. Impressed – compared to a google search this was much more results ordinated. I’d have had to comb through page after page of content to “try” and find something or somethings that when combined matched my answer.
2. Excited – to see how as the AI’s (there are more than ChatGPT out there) learn they can improve the depth of their answers.
3. Shamed – our space – the meeting and events industry (focused on healthcare) – is not filling the matrix with high quality innovative, challenging content from which AI’s can learn. I compared my question to a consumer interrogation this time based on … “trends in the use of smart phones by generation Z” and the result and subsequent refining was much deeper then the trends on meetings and events that ChatGPT presented. More thoughtful content from us will help AI’s and by extension how we use them.

4. Learning – we will learn how to input into AI’s .. Example 1 – I request a specific tone of answer when I use ChatGPT e.g. create a list of X and providing 10 bullet points in an informal style. ChatGPT did not recognise “jokey style” but did informal and it altered the output accordingly. Example 2 – I asked ChatGPT to provide code to create an SVG formatted image which is promptly did allowing me to copy this to Figma.com and low and behold a bespoke image, in the exact colour requested. Example 3 – read this article on LinkedIn about ChatGPT taking a medical exam. We are just scratching the surface on where the use of AI’s will go ….

Ask ChatGPT to list the three best 4 star hotels in Berlin or 3 informal restaurants in San Francisco for group dining … see what you get ….. 

5. Business efficiency – a focus in 2023 for 3Sixty and Healthcare Venues is efficiency. How do we create significant or lots of marginal gains in the process of creating and planning successful meetings. ChatGPT can do that. It’s time to re-imagine your business and be more efficient, profitable and outcome focused.
3Sixty Event Consulting_Mark

Human

Overall rating 7/10 expected future rating 9.9/10”. If the idea of AI scares you I suggest 1) you play with it … you will be surprised how it can impact your research, try it instead of google, content creation and even simpler tasks which requires you to categorise, list and summarise content .. 2) don’t watch the Space Odyssey series by Arthur C Clarke featuring Hal 9000 .. Other robot books are available …

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Mark Handforth

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January 11, 2023

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