Through our sister company 3Sixty Event Consulting, we are happy to be creating the content for the Healthcare Events Forum. Especially proud to be working with the attendees to investigate their thoughts as patients producing highlights and a report on the findings.
To learn more contact Simon Beard
We took part in the 2018 IPCAA Compliance Seminar. Great meeting as always which prompted us to share some thoughts.
Please click here to read how we see the challenges for the meetings and events supply chain and some of the big topics affecting the healthcare sector generally.
At the end of March and then every 3 months thereafter, Venue Healthcare Champions only can join a quarterly webcast hosted by me, Healthcare Venues Compliance Consultant, Simon Beard. On the call we will shine the light on compliance challenges with some case studies followed by an open Question and Answer Session. So look out for the calendar appointments and don’t miss out on this excellent opportunity to find out more on how healthcare compliance is impacting you at venue level.
The Healthcare, Life Science and Medical Device industries are often challenged on the compatibility of their role in patient care, with a commercial interest. Simply, many people don’t like the idea of someone “getting rich” on health outcomes. Indeed, there are many organisations that are seen to be “blamed” for deficiencies in healthcare systems. An assumption cycle many want to change.
“Industry charges too much for its innovative new treatments”
“HTA bodies don’t consider life time and societal value”
“Payers focus on cost containment not outcomes”
“Governments don’t make adequate provision for healthcare”
We have seen the creation of Transparency programmes in the US and Europe to reveal the extent of financial relationships, including meeting costs, between industry and Healthcare Professionals. A tangible attempt to change this perception of an industry which has developed almost 90% of the worlds medicines without, in the majority, tax funding.
This short blog from EFPIA, an organisation that represents the Pharmaceutical industry in Europe, shows how the industry is determined to demonstrate its value to patient care and challenge some of the assumptions in the healthcare system.
A relentless commitment to the blame game See the US Open Payments, US and ABPI, UK platforms to view transparency in action. Type in your Doctors name, see what pops up!
We managed recently to grab hold of Andrew Winterburn, formally Global Business Director at Ashfield Meetings and Events, as he was flying to and from Dubai on a consulting project, to share with us (and with you) some thoughts on the key topics expected to drive change in Healthcare sector meetings and events. If you read one thing, work-related of course, over the holidays you might try this.
To read more Click Here
The role of bedroom brokers, often referred to as consolidators has popped up on our radar in the last few months, with the question are these organizations friend or foe to medical society and corporate stakeholders who sponsor delegations or act as official housing bureaus to medical society congresses? Click here to read the article in full.
At 3Sixty, Betsy was more than an expert in meetings strategy—she was a beacon of kindness, professionalism, and fierce pride in the work she did. Her expertise in the healthcare sector and deep understanding of the US meetings matrix helped shape our success on an international scale. Betsy had over 30 years of experience in meeting and trade show management, hotel sales, and procurement, but her passion for advancing the industry went beyond any résumé. She was a pioneer, developing one of the earliest Strategic Meetings Management (SMM) programs for the world’s largest biotech company and creating venue compliance processes for the PhRMA guidelines.
Betsy was never content to simply follow; she led by example. She set up her own consultancy in 2007, sharing her wealth of knowledge through countless articles, presentations, and educational programs. Her influence reached across America, Europe, and Asia, where she championed the importance of meetings and, most importantly, the people behind them. Her unwavering enthusiasm and commitment touched everyone who had the privilege of working with her. Betsy brought not just expertise, but also warmth and generosity, creating lasting bonds with colleagues and clients alike.
This page will remain as a tribute to Betsy’s incredible character and her tireless work to advance the meetings industry. She may no longer be with us in person, but her spirit, her passion, and her extraordinary contributions will continue to inspire us all. Rest in peace, Betsy.
Mark’s career has seen him master a number of operational roles to become Director of global event management company World Events (now Ashfield Meetings), then Head of Global Events for F. Hoffmann La Roche where he established global compliance guidelines and the integration of 35 markets into a centralised solution.
More recently he worked with Grass Roots to create an aligned international multi-market offer for meetings and events, before becoming Director of 3Sixty Event Consulting and founding our independent venue compliance index healthcare-venues.com. When he’s not deeply involved in developing our own strategic and collaborative offering he is also an expert advisor to Plenum, a peer-to-peer networking group, through which he passionately contributes to the global dialogue around Healthcare meetings and events.
His consultancy experience has given him unrivalled industry insight into strategic meetings management, future trends and HCP engagement.
Simon is a specialist in Healthcare Sector meetings, with a finely tuned understanding of successful events across the product lifecycle. He has supported numerous top-level Healthcare and Life Science companies in developing clinical programmes, coordinating launch activities, and delivering engagement-driven meetings for internal and external audiences.
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